By R.J. Morales| TX3DNews
Social media has become a key space for candidates to communicate directly with voters in TX-03, and recent posts from Keith Self and Evan Hunt show how each is using it — often with a different focus.
Posts over the past week highlight that contrast, with Self emphasizing immigration and federal policy, and Hunt focusing on cost of living and economic pressure across North Texas.
Self Highlights Immigration, Federal Funding Fights, and Broader Messaging
Over the past week, Keith Self’s posts have centered heavily on immigration enforcement and the ongoing fight in Congress over DHS funding, with repeated references to ICE, CBP, and border policy.
“Funding for ICE and CBP must never be separated from DHS funding,” Self wrote, adding, “Fund DHS fully, or the open borders globalists win.”
He also directed criticism at the Senate over the issue, writing, “By refusing to fund CBP and ICE, the Senate is deliberately trying to strip 98,000 hardworking Americans of their paychecks.”
Self also reiterated his position on citizenship, writing, “American citizenship is a sacred privilege, not an automatic gift given flippantly to those who break our laws. End the exploitation. End birthright citizenship.”
The messaging extends beyond funding debates. Self also pointed to the growth of the “Sharia-Free America Caucus,” writing that it “has surged to 61 members from 25 states—well on our way to 100.”
He also shared broader commentary on government and institutions. In one post, he outlined what he described as “Historical Symptoms of a Decaying Empire,” listing issues including “Debt,” “Foreigners in seats of power,” and “Fractured, divided civic and political life.”
In another, he wrote that the Senate “represents American royalty” and takes “a back seat to the federal judiciary.”
That focus on federal policy and national issues stands in contrast to how Hunt has been using his platform.
Hunt Focuses on Cost of Living and Local Impact
Posts from Evan Hunt’s campaign page during the same period focus on economic conditions and how rising costs are being felt across North Texas.
In one post, Hunt wrote, “Gas, groceries, and energy are still squeezing families. Here in North Texas, where rapid growth is already stretching budgets, higher prices hit even harder.”
He tied those concerns directly to everyday expenses, writing, “This isn’t abstract. It’s your grocery bill in McKinney. Your commute across Collin County. Your electric bill in the summer. Your health insurance premium.”
The same post points to healthcare costs, noting that enhanced Affordable Care Act subsidies expired at the start of 2026 and that “in many cases, premiums are jumping significantly, even doubling for some families.”
On jobs, Hunt pointed to slowing growth and wrote that “this economy is favoring big business and consolidation,” while small businesses and rural areas are facing increased pressure.
He also connected those issues to federal spending, writing that rising costs are being felt locally while “billions of dollars a day” are being committed overseas, framing it as a question of priorities for families in TX-03.
Some of Hunt’s posts also include direct criticism of Self and Republican messaging.
“Voters are upset with Republicans for lying to them about bringing down prices and not starting new wars,” Hunt wrote, adding that politicians are “turning to the only thing they know how to do: demonize, dehumanize, and marginalize our neighbors and members of our community.”
In posts tied to demonstrations across the district, Hunt wrote, “There are No Kings in 3rd District. No Kings in America,” and in a reply added, “we do have a want-to-be King.”
In another post, Hunt marked Passover, writing, “Chag Sameach to all those celebrating Passover, especially here in TX03,” describing the holiday as centered on “freedom, resilience,” and reflection
Different Focus Areas in the Same District
The posts reflect two different ways of framing issues for the same group of voters.
Self’s messaging centers on immigration policy, federal funding debates, and broader national themes.
Hunt’s messaging focus on economic pressure, cost of living, and how those issues are playing out locally.
All of it is aimed at the same voters across Collin County, but the issues being emphasized and how they’re framed are clearly different.
Broader Context in TX-03
With no shared public forums or town halls involving both candidates, social media remains one of the primary ways each is communicating with voters and how those messages are being delivered.
TX3DNews will continue to follow both candidates’ posts as messaging in TX-03 continues to take shape.